Marketing innovations in the agribusiness sector
Purpose – The purpose of this article is to analyse the characteristics and determinants of marketing innovation in companies, using the agribusiness sector as a case study due its economic and social importance in Latin America. Design/methodology/approach – Data refer to the VI Innovation Survey u...
Guardado en:
| Publicado en: | Academia. Revista Latinoamericana de Administración |
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| Autores principales: | , |
| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Consejo Latinoamericano de Escuelas de Administración
2013
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| Materias: | |
| Acceso en línea: | https://www.redalyc.org/articulo.oa?id=71629937006 |
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