Marketing innovations in the agribusiness sector
Purpose – The purpose of this article is to analyse the characteristics and determinants of marketing innovation in companies, using the agribusiness sector as a case study due its economic and social importance in Latin America. Design/methodology/approach – Data refer to the VI Innovation Survey u...
Saved in:
| Published in: | Academia. Revista Latinoamericana de Administración |
|---|---|
| Main Authors: | , |
| Format: | Artigo |
| Language: | Inglês |
| Published: |
Consejo Latinoamericano de Escuelas de Administración
2013
|
| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=71629937006 |
| Tags: |
No Tags, Be the first to tag this record!
|