IS MARKETING DEPARTMENT IMPORTANT FOR COMPANIES?
In the present study, we sought to analyze the importance of the marketing department for companies by means of two guiding questions: (1) has the influence of the marketing department on company decisions decreased? (2) does the marketing department impact business performance? Through a systematic...
में बचाया:
| में प्रकाशित: | Revista Pensamento Contemporâneo em Administração |
|---|---|
| मुख्य लेखकों: | , |
| स्वरूप: | Artigo |
| भाषा: | Inglês |
| प्रकाशित: |
Universidade Federal Fluminense
2020
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| विषय: | |
| ऑनलाइन पहुंच: | https://www.redalyc.org/articulo.oa?id=441764512019 https://www.redalyc.org/journal/4417/441764512019/ https://www.redalyc.org/journal/4417/441764512019/html/ https://www.redalyc.org/journal/4417/441764512019/441764512019.epub https://www.redalyc.org/journal/4417/441764512019/movil https://doi.org/10.12712/rpca.v14i3.41042 |
| टैग: |
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