IS MARKETING DEPARTMENT IMPORTANT FOR COMPANIES?
In the present study, we sought to analyze the importance of the marketing department for companies by means of two guiding questions: (1) has the influence of the marketing department on company decisions decreased? (2) does the marketing department impact business performance? Through a systematic...
Guardado en:
| Publicado en: | Revista Pensamento Contemporâneo em Administração |
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| Autores principales: | , |
| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Universidade Federal Fluminense
2020
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| Materias: | |
| Acceso en línea: | https://www.redalyc.org/articulo.oa?id=441764512019 https://www.redalyc.org/journal/4417/441764512019/ https://www.redalyc.org/journal/4417/441764512019/html/ https://www.redalyc.org/journal/4417/441764512019/441764512019.epub https://www.redalyc.org/journal/4417/441764512019/movil https://doi.org/10.12712/rpca.v14i3.41042 |
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