sWOM and Online Shopping within a Disease Menace: The Case of Vietnam
Although electronic word-of-mouth via social networking sites (or sWOM) greatly induced online shopping, its importance in shopping decisions during the coronavirus disease (COVID-19) pandemic has not been holistically considered. Based on the necessity of sWOM, uses and gratifications theory (UGT),...
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| Publicado no: | Organizations and Markets in Emerging Economies |
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| Principais autores: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Vilniaus Universitetas
2022
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=692372942006 https://www.redalyc.org/journal/6923/692372942006/ https://www.redalyc.org/journal/6923/692372942006/html/ https://www.redalyc.org/journal/6923/692372942006/692372942006.epub https://www.redalyc.org/journal/6923/692372942006/movil https://doi.org/10.15388/omee.2022.13.73 |
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