Motivations of guests contributing sWOM on social media: a case in Vietnam
Purpose – This paper examines whether guests contribute sWOM (social word of mouth) on different SNSs (social networking sites) regarding various personal motivations. SNSs have changed the way guests eat and experience their food and dishes. Marketing managers have effectively targeted SNSs as a ma...
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| Główni autorzy: | , |
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| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
Emerald Publishing
2022-05-01
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| Seria: | Journal of Asian Business and Economic Studies |
| Hasła przedmiotowe: | |
| Dostęp online: | https://www.emerald.com/insight/content/doi/10.1108/JABES-05-2020-0055/full/pdf?title=motivations-of-guests-contributing-swom-on-social-media-a-case-in-vietnam |
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