sWOM and Online Shopping within a Disease Menace: The Case of Vietnam

Although electronic word-of-mouth via social networking sites (or sWOM) greatly induced online shopping, its importance in shopping decisions during the coronavirus disease (COVID-19) pandemic has not been holistically considered. Based on the necessity of sWOM, uses and gratifications theory (UGT),...

Szczegółowa specyfikacja

Opis bibliograficzny

Wydane w:	Organizations and Markets in Emerging Economies
Główni autorzy:	Xuan Cu Le, Ba Quyet Chu
Format:	Artigo
Język:	Inglês
Wydane:	Vilniaus Universitetas 2022
Hasła przedmiotowe:	Economía y Finanzas
Dostęp online:	https://www.redalyc.org/articulo.oa?id=692372942006 https://www.redalyc.org/journal/6923/692372942006/ https://www.redalyc.org/journal/6923/692372942006/html/ https://www.redalyc.org/journal/6923/692372942006/692372942006.epub https://www.redalyc.org/journal/6923/692372942006/movil https://doi.org/10.15388/omee.2022.13.73
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