The crowdfunding of sport – paving the way to shared sponsorship?
The rise of crowdfunding as a way of funding sport projects has prompted numerous companies to become involved in these campaigns. This paper explores a model of crowdfunding in which a sponsor company supports individual projects. A qualitative study based on interviews with crowdfunding executives...
Αποθηκεύτηκε σε:
| Εκδόθηκε σε: | Current Issues in Sport Science |
|---|---|
| Κύριοι συγγραφείς: | , |
| Μορφή: | Artigo |
| Γλώσσα: | Inglês |
| Έκδοση: |
Universität Bern
2019
|
| Θέματα: | |
| Διαθέσιμο Online: | https://www.redalyc.org/articulo.oa?id=677873369019 |
| Ετικέτες: |
Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!
|