The crowdfunding of sport – paving the way to shared sponsorship?
The rise of crowdfunding as a way of funding sport projects has prompted numerous companies to become involved in these campaigns. This paper explores a model of crowdfunding in which a sponsor company supports individual projects. A qualitative study based on interviews with crowdfunding executives...
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| Publicado no: | Current Issues in Sport Science |
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| Principais autores: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universität Bern
2019
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=677873369019 |
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