The Sponsorship Motive Matrix (SMM): A Framework for Categorising Firms’ Motives for Sponsoring Sports Events
Though there is a large body of literature and research on sponsorship of sports events, it seems that previous research on firm sponsorship of sports events has narrowly focused on sponsorship from a customer perspective. Consequently, research on sponsorship from a firm perspective is lacking. Sp...
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| Hlavní autoři: | , , , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Varna University of Management
2017-03-01
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| Edice: | European Journal of Tourism Research |
| Témata: | |
| On-line přístup: | https://ejtr.vumk.eu/index.php/about/article/view/268 |
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