„Man muss sich darauf einlassen, auf die dänische Mentalität“ – Funktionale Angemessenheit in der deutsch-dänischen interkulturellen Kommunikation
This paper is based on results of the research project National stereotypes and marketing strategies in the intercultural Danish-German communication (SMiK). In the SMiK-project, we define stereotypes as linguistically and culturally determined patterns of thinking and behaving. Such patterns affect...
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| Publicado no: | Linguistik online |
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| Principais autores: | , |
| Formato: | Artigo |
| Idioma: | Alemão |
| Publicado em: |
Universität Bern
2016
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=664573573009 http://dx.doi.org/10.13092/lo.79.3346 |
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