Zur Verwendung nationaler Identitätskomponenten in der Unternehmenskommunikation – ein deutsch-dänischer Vergleich
How does globalization influence companies’ depiction of their national origin? In this study, we analyse and compare corporate websites of German and Danish companies related to the wind energy sector. Traditionally, Country of Origin (COO) has been used within certain industries with the purpose o...
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| Udgivet i: | Linguistik online |
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| Principais autores: | , , |
| Format: | Artigo |
| Sprog: | Alemão |
| Udgivet: |
Universität Bern
2016
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| Fag: | |
| Online adgang: | https://www.redalyc.org/articulo.oa?id=664573573006 http://dx.doi.org/10.13092/lo.79.3343 |
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