Zur Verwendung nationaler Identitätskomponenten in der Unternehmenskommunikation – ein deutsch-dänischer Vergleich
How does globalization influence companies’ depiction of their national origin? In this study, we analyse and compare corporate websites of German and Danish companies related to the wind energy sector. Traditionally, Country of Origin (COO) has been used within certain industries with the purpose o...
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| 出版年: | Linguistik online |
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| 主要な著者: | , , |
| フォーマット: | Artigo |
| 言語: | Alemão |
| 出版事項: |
Universität Bern
2016
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| 主題: | |
| オンライン･アクセス: | https://www.redalyc.org/articulo.oa?id=664573573006 http://dx.doi.org/10.13092/lo.79.3343 |
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