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Trends in Marketing Capabilities

Contemporary companies focus on marketing because of its importance and commercial advantages. Nevertheless, this also means they should face significant challenges and other organizations in this field. Firms require organizational structural factors to identify customer needs, consumer engagement,...

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Xehetasun bibliografikoak
Argitaratua izan da:Revista CEA
Egile nagusia: Silvia L. Martin
Formatua: Artigo
Hizkuntza:Inglês
Argitaratua: Instituto Tecnológico Metropolitano 2021
Gaiak:
Sarrera elektronikoa:https://www.redalyc.org/articulo.oa?id=638167729001
https://www.redalyc.org/journal/6381/638167729001/
https://www.redalyc.org/journal/6381/638167729001/html/
https://www.redalyc.org/journal/6381/638167729001/638167729001.epub
https://www.redalyc.org/journal/6381/638167729001/movil
https://doi.org/10.22430/24223182.1865
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