The Easter Bilby as a counter-marketing strategy for biodiversity conservation
Social marketers regularly have to contend with antagonistic marketing efforts promoted by other social actors, such as the tobacco and alcohol industries. These efforts can severely limit the impact of social marketing. As a consequence, social marketers often engage in counter-marketing, the devel...
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| Publicado no: | Revista de Gestão dos Países de Língua Portuguesa |
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| Autor principal: | |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Fundação Getulio Vargas
2017
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=568060356006 https://www.redalyc.org/journal/5680/568060356006/ https://www.redalyc.org/journal/5680/568060356006/html/ https://www.redalyc.org/journal/5680/568060356006/568060356006.epub https://www.redalyc.org/journal/5680/568060356006/movil |
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