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Attentional Factors in Easter Eggs Choice by Children

The market targeting children keeps growing over the years. However, there are some areas which remain little explored. Easter eggs is such an example. The marketing strategy is to offer different types of toys or prizes inside or have a popular character appear in the packaging. This article aims t...

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Vydáno v:Revista Administração em Diálogo
Hlavní autoři: Luise Kipper, Roberto Guedes de Nonohay
Médium: Artigo
Jazyk:Inglês
Vydáno: Pontifícia Universidade Católica de São Paulo 2019
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On-line přístup:https://www.redalyc.org/articulo.oa?id=534664575001
https://www.redalyc.org/journal/5346/534664575001/
https://www.redalyc.org/journal/5346/534664575001/html/
https://www.redalyc.org/journal/5346/534664575001/534664575001.epub
https://www.redalyc.org/journal/5346/534664575001/movil
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