Attentional Factors in Easter Eggs Choice by Children
The market targeting children keeps growing over the years. However, there are some areas which remain little explored. Easter eggs is such an example. The marketing strategy is to offer different types of toys or prizes inside or have a popular character appear in the packaging. This article aims t...
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| Vydáno v: | Revista Administração em Diálogo |
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| Hlavní autoři: | , |
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Pontifícia Universidade Católica de São Paulo
2019
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| Témata: | |
| On-line přístup: | https://www.redalyc.org/articulo.oa?id=534664575001 https://www.redalyc.org/journal/5346/534664575001/ https://www.redalyc.org/journal/5346/534664575001/html/ https://www.redalyc.org/journal/5346/534664575001/534664575001.epub https://www.redalyc.org/journal/5346/534664575001/movil |
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