The Easter Bilby as a counter-marketing strategy for biodiversity conservation
Social marketers regularly have to contend with antagonistic marketing efforts promoted by other social actors, such as the tobacco and alcohol industries. These efforts can severely limit the impact of social marketing. As a consequence, social marketers often engage in counter-marketing, the devel...
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| Udgivet i: | Revista Portuguesa e Brasileira de Gestão |
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| Hovedforfatter: | |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
ISCTE-Instituto Universitário de Lisboa
2017
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| Online adgang: | https://www.redalyc.org/articulo.oa?id=388555172006 |
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