A global research trends of neuromarketing: 2015-2020
The growth interesting in discovering the consumers’ behaviours, emotional and cognitive processes in marketing research have led to an increasing number of publications. This paper evaluates the global research trends in the neuromarketing/consumer neuroscience domain based on the most productive j...
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| Pubblicato in: | Revista de Comunicación |
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| Autori principali: | , , , , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universidad de Piura
2022
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=589470678002 https://www.redalyc.org/journal/5894/589470678002/ https://www.redalyc.org/journal/5894/589470678002/html/ https://www.redalyc.org/journal/5894/589470678002/589470678002.epub https://www.redalyc.org/journal/5894/589470678002/movil |
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