A BIBLIOMETRIC ANALYSIS OF HUMAN HORMONES IN CONSUMER NEUROSCIENCE AND HUMAN BEHAVIOR RESEARCH: TRENDS AND INSIGHTS WITH IMPLICATIONS FOR MARKETING
The fields of consumer neuroscience, neuromarketing, human behaviour, and human hormones (such as dopamine, serotonin, oxytocin, and endorphins) have been widely studied. However, it is noteworthy that despite the considerable attention directed towards these domains, the phenomenon of happiness hor...
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| Autores principales: | , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Izdevnieciba “Baltija Publishing”
2023-12-01
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| Colección: | Baltic Journal of Economic Studies |
| Materias: | |
| Acceso en línea: | http://baltijapublishing.lv/index.php/issue/article/view/2252 |
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