SCIENTOMETRIC ANALYSIS OF SCIENTIFIC LITERATURE ON NEUROMARKETING TOOLS IN ADVERTISING
Neuromarketing (NM) is a relatively new area of marketing that involves innovative technological changes in the marketing research process and the tools and methods used. Considering the novelty of the domain, the subject of the study is chosen to be articles published in scientific literature desc...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Izdevnieciba “Baltija Publishing”
2022-12-01
|
| Schriftenreihe: | Baltic Journal of Economic Studies |
| Schlagworte: | |
| Online-Zugang: | http://baltijapublishing.lv/index.php/issue/article/view/1973 |
| Tags: |
Keine Tags, Fügen Sie das erste Tag hinzu!
|