The synergy of neuromarketing and artificial intelligence: A comprehensive literature review in the last decade

Abstract This paper conducts a systematic literature analysis on "artificial intelligence, ethical artificial intelligence, neuromarketing, consumer neuroscience, neuroethics, and neurotechnology." This study followed the systematic literature review methodology to select and extract the relevant do...

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Auteurs principaux:	Ahmed H. Alsharif, Junhai Wang, Salmi Mohd Isa, Nor Zafir Md Salleh, Husam Azzawi Dawas, Mohammed H. Alsharif
Format:	Artigo
Langue:	Inglês
Publié:	SpringerOpen 2025-07-01
Collection:	Future Business Journal
Sujets:	Neuromarketing Consumer neuroscience Consumer behavior Artificial intelligence Ethics
Accès en ligne:	https://doi.org/10.1186/s43093-025-00591-x
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