SEM model in neuromarketing as a planning tool in higher education
The purpose of this research is to analyze the relationship between marketing, neuromarketing and strategic planning at the university level. This study is based on a quantitative methodology with an interpretative paradigm, through a non-experimental, transectional, explanatory, descriptive and cor...
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| Udgivet i: | Texto Livre: Linguagem e Tecnologia |
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| Hovedforfatter: | |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Universidade Federal de Minas Gerais
2022
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| Fag: | |
| Online adgang: | https://www.redalyc.org/articulo.oa?id=577170677042 https://www.redalyc.org/journal/5771/577170677042/ https://www.redalyc.org/journal/5771/577170677042/html/ https://www.redalyc.org/journal/5771/577170677042/577170677042.epub https://www.redalyc.org/journal/5771/577170677042/movil |
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