‘If I Huff and I Puff’. Foundations for Building Brazil’s Image: Evidence from an International Systematic Review

This paper explores the strength of the academic foundations in building Brazil’s country image. Over the past two decades we can observe a rapid development of country image research. From the literature, several conceptual frameworks are aligned to specific topics, for instance, country-of-origin,...

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Bibliografski detalji

Izdano u:	Revista Eletrônica de Negócios Internacionais (Internext)
Glavni autori:	Fabiana Gondim Mariutti, Ralph Tench, Janaina de Moura Engracia Girald, Maria Gabriela Montanari
Format:	Artigo
Jezik:	Inglês
Izdano:	Escola Superior de Propaganda e Marketing 2017
Teme:	Administración y Contabilidad
Online pristup:	https://www.redalyc.org/articulo.oa?id=557561286005 https://www.redalyc.org/journal/5575/557561286005/ https://www.redalyc.org/journal/5575/557561286005/html/ https://www.redalyc.org/journal/5575/557561286005/557561286005.epub https://www.redalyc.org/journal/5575/557561286005/movil https://doi.org/10.18568/1980-4865.12258-73
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