‘If I Huff and I Puff’. Foundations for Building Brazil’s Image: Evidence from an International Systematic Review
This paper explores the strength of the academic foundations in building Brazil’s country image. Over the past two decades we can observe a rapid development of country image research. From the literature, several conceptual frameworks are aligned to specific topics, for instance, country-of-origin,...
محفوظ في:
| الحاوية / القاعدة: | Revista Eletrônica de Negócios Internacionais (Internext) |
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| المؤلفون الرئيسيون: | , , , |
| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
Escola Superior de Propaganda e Marketing
2017
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://www.redalyc.org/articulo.oa?id=557561286005 https://www.redalyc.org/journal/5575/557561286005/ https://www.redalyc.org/journal/5575/557561286005/html/ https://www.redalyc.org/journal/5575/557561286005/557561286005.epub https://www.redalyc.org/journal/5575/557561286005/movil https://doi.org/10.18568/1980-4865.12258-73 |
| الوسوم: |
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