Branding cities, regions and countries: the roadmap of place brand equity
AbstractPurposeThe purpose of this paper is two-fold: to expand the understanding of brand equity for places (e.g. countries, regions or cities) and propose two frameworks to increase its value. Design/methodology/approachBy interviewing international participants, this study was exploratory and int...
Wedi'i Gadw mewn:
| Cyhoeddwyd yn: | RAUSP Management Journal |
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| Prif Awduron: | , |
| Fformat: | Artigo |
| Iaith: | Inglês |
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Universidade de São Paulo
2021
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| Pynciau: | |
| Mynediad Ar-lein: | https://www.redalyc.org/articulo.oa?id=553867910006 https://www.redalyc.org/journal/5538/553867910006/ https://www.redalyc.org/journal/5538/553867910006/html/ https://www.redalyc.org/journal/5538/553867910006/553867910006.epub https://www.redalyc.org/journal/5538/553867910006/movil |
| Tagiau: |
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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