Consumer behavior of electronic games’ players: a study on the intentions to play and to pay
The electronic games market is one of the most profitable in the leisure segment, having surpassed the film industry. In terms of profitability, it is ranked as eleventh in the world and first in Latin America. Despite its relevance, there is little information about the reasons that lead consumers...
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| Yayımlandı: | RAUSP Management Journal |
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| Asıl Yazarlar: | , |
| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Universidade de São Paulo
2017
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| Konular: | |
| Online Erişim: | https://www.redalyc.org/articulo.oa?id=553863972007 https://www.redalyc.org/journal/5538/553863972007/ https://www.redalyc.org/journal/5538/553863972007/html/ https://www.redalyc.org/journal/5538/553863972007/553863972007.epub https://www.redalyc.org/journal/5538/553863972007/movil https://doi.org/10.1016/j.rausp.2017.08.004 |
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