BRAND RELATIONSHIPS ON RETAILING: THE IMPACT OF IMAGE ON BEHAVIORAL INTENTIONS OF CONSUMERS

The electronics retail market has been growing in a remarkable way. On the other hand, the strong competition in retail and the fact that the same retailers sell products of similar brands and models, poses a significant challenge for its differentiation. That's the purpose of this work, which...

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Detalhes bibliográficos
Publicado no:Revista de Administração da Universidade Federal de Santa Maria
Main Authors: Euler Alves Brandão, Reynaldo Maia Muniz, Cid Gonçalves Filho, Gian Franco Rocchiccioli, Gustavo Quiroga Souki, Renata Livramento
Formato: Artigo
Idioma:Inglês
Publicado em: Universidade Federal de Santa Maria 2011
Assuntos:
Administración y Contabilidad
Image
Retail
Purchase intention
Brand relationships
Acesso em linha:https://www.redalyc.org/articulo.oa?id=273419416011
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