Customer relationships and interdependences in the internationalization process of the firm
In this article, we analyze the influence of customer relationships in driving interdependences between the firm's international trajectories. We built a qualitative, backward-looking embedded case study of the internationalization process of a born-global firm from an emerging country. Based on an...
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| Publicado no: | RAUSP Management Journal |
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| Principais autores: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidade de São Paulo
2018
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=553856531013 https://www.redalyc.org/journal/5538/553856531013/ https://www.redalyc.org/journal/5538/553856531013/html/ https://www.redalyc.org/journal/5538/553856531013/553856531013.epub https://www.redalyc.org/journal/5538/553856531013/movil |
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