Customer relationships and interdependences in the internationalization process of the firm
In this article, we analyze the influence of customer relationships in driving interdependences between the firm's international trajectories. We built a qualitative, backward-looking embedded case study of the internationalization process of a born-global firm from an emerging country. Based on an...
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| Pubblicato in: | RAUSP Management Journal |
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| Autori principali: | , , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universidade de São Paulo
2018
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=553856531013 https://www.redalyc.org/journal/5538/553856531013/ https://www.redalyc.org/journal/5538/553856531013/html/ https://www.redalyc.org/journal/5538/553856531013/553856531013.epub https://www.redalyc.org/journal/5538/553856531013/movil |
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