Customer relationships and interdependences in the internationalization process of the firm
In this article, we analyze the influence of customer relationships in driving interdependences between the firm's international trajectories. We built a qualitative, backward-looking embedded case study of the internationalization process of a born-global firm from an emerging country. Based on an...
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| Publicat a: | RAUSP Management Journal |
|---|---|
| Autors principals: | , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidade de São Paulo
2018
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=553856531013 https://www.redalyc.org/journal/5538/553856531013/ https://www.redalyc.org/journal/5538/553856531013/html/ https://www.redalyc.org/journal/5538/553856531013/553856531013.epub https://www.redalyc.org/journal/5538/553856531013/movil |
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