Relationship between entrepreneurial orientation, marketing capability and business performance in retail supermarkets in Santa Catarina (Brazil)
Purpose This study aims to find evidence of a possible relationship between three constructs that are generally investigated separately: entrepreneurial orientation, understood as entrepreneurship on the organizational level; marketing capability, seen as a highly competitive factor for the organiz...
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| Publicado no: | Innovation & Management Review |
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| Principais autores: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidade de São Paulo
2018
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=537559106001 https://www.redalyc.org/journal/5375/537559106001/ https://www.redalyc.org/journal/5375/537559106001/html/ https://www.redalyc.org/journal/5375/537559106001/537559106001.epub https://www.redalyc.org/journal/5375/537559106001/movil |
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