Relationship between entrepreneurial orientation, marketing capability and business performance in retail supermarkets in Santa Catarina (Brazil)
Purpose This study aims to find evidence of a possible relationship between three constructs that are generally investigated separately: entrepreneurial orientation, understood as entrepreneurship on the organizational level; marketing capability, seen as a highly competitive factor for the organiz...
I tiakina i:
| I whakaputaina i: | Innovation & Management Review |
|---|---|
| Ngā kaituhi matua: | , |
| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
Universidade de São Paulo
2018
|
| Ngā marau: | |
| Urunga tuihono: | https://www.redalyc.org/articulo.oa?id=537559106001 https://www.redalyc.org/journal/5375/537559106001/ https://www.redalyc.org/journal/5375/537559106001/html/ https://www.redalyc.org/journal/5375/537559106001/537559106001.epub https://www.redalyc.org/journal/5375/537559106001/movil |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|