The Communication Strategies for the Brazil Brand in the United States of America
This article intends to analyze the management of the Brazil brand for tourism promotion, based on the convergence of the communication strategies defined by the Brazilian National Tourism Office (Embratur) with those actually used by the travel agencies and tour operators in the United States of Am...
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| Publicat a: | Journal of Globalization, Competitiveness & Governability / Revista de Globalización, Competitividad y Gobernabilidad / Revista de Globalização, Competitividade e Governabilidade |
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| Autors principals: | , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Portal Universia S.A.
2013
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=511851337003 |
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