From logic to profit: a reflection on the applicability of service-dominant logic to the hotel industry
The Service-Dominant logic (S-D logic) has gained importance in Marketing Science for offering an alternative perspective on the understanding of social and economic exchanges. For this, the study of economic systems is redirected from a materialistic focus to a post-materialistic one in which opera...
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| Vydáno v: | Revista Brasileira de Pesquisa em Turismo |
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| Hlavní autoři: | , , |
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Associação Nacional de Pesquisa e Pós-Graduação em Turismo
2018
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| Témata: | |
| On-line přístup: | https://www.redalyc.org/articulo.oa?id=504158890006 https://www.redalyc.org/journal/5041/504158890006/ https://www.redalyc.org/journal/5041/504158890006/html/ https://www.redalyc.org/journal/5041/504158890006/504158890006.epub https://www.redalyc.org/journal/5041/504158890006/movil |
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