Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Sepatu Lokal Indonesia
The research conducted has the purpose to examine the effect of brand identity on consumer brand loyalty of Geoff Max footwear, the effect of brand attachment on consumer brand loyalty of Geoff Max footwear, and the influence of brand image on brand loyalty. This research is a survey research with a...
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| Principais autores: | , , |
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| פורמט: | Artigo |
| שפה: | Inglês |
| יצא לאור: |
Research Center and Community Services
2023-04-01
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| סדרה: | Journal of Business & Banking |
| נושאים: | |
| גישה מקוונת: | https://journal.perbanas.ac.id/index.php/jbb/article/view/3495 |
| תגים: |
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