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Using the Methodological Association Matrix in Marketing Studies

In academic research, planning should take significantly longer than execution. Theses and dissertations often suffer from a lack of adequate planning. During analysis of empirical research results, it is quite usual to notice that the expected results were not achieved, that the...

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Bibliografske podrobnosti
izdano v:Revista Brasileira de Marketing
Glavni avtor: José Afonso Mazzon
Format: Artigo
Jezik:Inglês
Izdano: Universidade Nove de Julho 2018
Teme:
Online dostop:https://www.redalyc.org/articulo.oa?id=471759753008
https://www.redalyc.org/journal/4717/471759753008/
https://www.redalyc.org/journal/4717/471759753008/html/
https://www.redalyc.org/journal/4717/471759753008/471759753008.epub
https://www.redalyc.org/journal/4717/471759753008/movil
https://doi.org/10.5585/bjm.v17i5.4175
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