Using the Methodological Association Matrix in Marketing Studies
In academic research, planning should take significantly longer than execution. Theses and dissertations often suffer from a lack of adequate planning. During analysis of empirical research results, it is quite usual to notice that the expected results were not achieved, that the...
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| Publicado no: | Revista Brasileira de Marketing |
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| Autor principal: | |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidade Nove de Julho
2018
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=471759753008 https://www.redalyc.org/journal/4717/471759753008/ https://www.redalyc.org/journal/4717/471759753008/html/ https://www.redalyc.org/journal/4717/471759753008/471759753008.epub https://www.redalyc.org/journal/4717/471759753008/movil https://doi.org/10.5585/bjm.v17i5.4175 |
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