Social marketing in Brazil. History, challenges, and an agenda for the future
Several decades after its birth, social marketing has never become a mainstream tool in the repertoire of social actors designing programs for behavior change in Brazil. Misconceptions about marketing and prejudice against its use in social programs hinder the development of the discipline and its f...
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| Veröffentlicht in: | Revista de Gestão dos Países de Língua Portuguesa |
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| Hauptverfasser: | , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Fundação Getulio Vargas
2017
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=568060356003 https://www.redalyc.org/journal/5680/568060356003/ https://www.redalyc.org/journal/5680/568060356003/html/ https://www.redalyc.org/journal/5680/568060356003/568060356003.epub https://www.redalyc.org/journal/5680/568060356003/movil |
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