STORE IMAGE ATTRIBUTES AND CUSTOMER SATISFACTION IN SUPERMARKETS IN CAMPO GRANDE-MS
The aim of this study was to investigate the relationship between image attributes and consumer satisfaction in supermarkets. Specifically, we sought to: a) identify the variables which make up the image attributes of supermarkets and group them into facto rs,...
Wedi'i Gadw mewn:
| Cyhoeddwyd yn: | Revista Brasileira de Marketing |
|---|---|
| Prif Awduron: | , , |
| Fformat: | Artigo |
| Iaith: | Inglês |
| Cyhoeddwyd: |
Universidade Nove de Julho
2013
|
| Pynciau: | |
| Mynediad Ar-lein: | https://www.redalyc.org/articulo.oa?id=471747654005 |
| Tagiau: |
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|