STORE IMAGE ATTRIBUTES AND CUSTOMER SATISFACTION IN SUPERMARKETS IN CAMPO GRANDE-MS
The aim of this study was to investigate the relationship between image attributes and consumer satisfaction in supermarkets. Specifically, we sought to: a) identify the variables which make up the image attributes of supermarkets and group them into facto rs,...
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| Published in: | Revista Brasileira de Marketing |
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| Main Authors: | , , |
| Format: | Artigo |
| Language: | Inglês |
| Published: |
Universidade Nove de Julho
2013
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| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=471747654005 |
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