INTHE PRACTICE, HOW DOES CUSTOMER SERVICE ENSURE COMPETITIVE ADVANTAGE?
Customer service is an essential element for the success and growth of companies in general. In this context, this study sought to analyze this service as an element of competitive advantage in a retail company in the optical industry. To reach the proposed objective, qualitative research was perfor...
Guardat en:
| Publicat a: | Revista Pensamento Contemporâneo em Administração |
|---|---|
| Autors principals: | , , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidade Federal Fluminense
2022
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=441772813003 https://www.redalyc.org/journal/4417/441772813003/ https://www.redalyc.org/journal/4417/441772813003/html/ https://www.redalyc.org/journal/4417/441772813003/441772813003.epub https://www.redalyc.org/journal/4417/441772813003/movil https://doi.org/10.12712/rpca.v16i3.53367 |
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