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INTHE PRACTICE, HOW DOES CUSTOMER SERVICE ENSURE COMPETITIVE ADVANTAGE?

Customer service is an essential element for the success and growth of companies in general. In this context, this study sought to analyze this service as an element of competitive advantage in a retail company in the optical industry. To reach the proposed objective, qualitative research was perfor...

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Publicado no:Revista Pensamento Contemporâneo em Administração
Principais autores: Thais da Conceição Andrade dos Santos, Ronalty Rocha, Maria Conceição Melo Silva Luft, Maria Elena Leon Olave
Formato: Artigo
Idioma:Inglês
Publicado em: Universidade Federal Fluminense 2022
Assuntos:
Administración y Contabilidad
Acesso em linha:https://www.redalyc.org/articulo.oa?id=441772813003
https://www.redalyc.org/journal/4417/441772813003/
https://www.redalyc.org/journal/4417/441772813003/html/
https://www.redalyc.org/journal/4417/441772813003/441772813003.epub
https://www.redalyc.org/journal/4417/441772813003/movil
https://doi.org/10.12712/rpca.v16i3.53367
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