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INTENTION TO CONTINUE TO USE MOBILE PRODUCTIVITY APPS
The aim of this article is to understand the role of user value perspectives (perceived utility and perceived pleasure) in the intention to continue to use mobile productivity applications. The proposed model was developed based on data collected in a survey with 320 respondents. A Multivariate of S...
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| 出版年: | Revista Pensamento Contemporâneo em Administração |
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| 主要な著者: | , , , |
| フォーマット: | Artigo |
| 言語: | Espanhol |
| 出版事項: |
Universidade Federal Fluminense
2020
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| 主題: | |
| オンライン･アクセス: | https://www.redalyc.org/articulo.oa?id=441763703004 https://www.redalyc.org/journal/4417/441763703004/ https://www.redalyc.org/journal/4417/441763703004/html/ https://www.redalyc.org/journal/4417/441763703004/441763703004.epub https://www.redalyc.org/journal/4417/441763703004/movil https://doi.org/10.12712/rpca.v14i2.40848 |
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