INTENTION TO CONTINUE TO USE MOBILE PRODUCTIVITY APPS

The aim of this article is to understand the role of user value perspectives (perceived utility and perceived pleasure) in the intention to continue to use mobile productivity applications. The proposed model was developed based on data collected in a survey with 320 respondents. A Multivariate of S...

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Detalhes bibliográficos
Publicado no:Revista Pensamento Contemporâneo em Administração
Main Authors: Luis Hernan Contreras Pinochet, Letícia Yoshimi Tanaka, Marcia Carvalho de Azevedo, Evandro Luiz Lopes
Formato: Artigo
Idioma:Espanhol
Publicado em: Universidade Federal Fluminense 2020
Assuntos:
Administración y Contabilidad
Productivity apps
Value perspective
Mobile applications
Intention to continue to use
Acesso em linha:https://www.redalyc.org/articulo.oa?id=441763703004
https://www.redalyc.org/journal/4417/441763703004/
https://www.redalyc.org/journal/4417/441763703004/html/
https://www.redalyc.org/journal/4417/441763703004/441763703004.epub
https://www.redalyc.org/journal/4417/441763703004/movil
https://doi.org/10.12712/rpca.v14i2.40848
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