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ENJOYING THE NFL IN BRAZIL THROUGH SOCIAL TV

NFL Brazilian broadcasts is distinguished by the interaction of fans through social media. By reverberating television content in another media, they establish the phenomenon of Social TV. The research pursues to respond how Brazilian viewers enjoy the NFL through Social TV. For this purpose, we per...

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Detalles Bibliográficos
Publicado en:Revista Pensamento Contemporâneo em Administração
Principais autores: Bruno Melo Moura, André Luiz Maranhão de Souza-Leão
Formato: Artigo
Idioma:Inglês
Publicado: Universidade Federal Fluminense 2019
Assuntos:
Acceso en liña:https://www.redalyc.org/articulo.oa?id=441762122004
https://www.redalyc.org/journal/4417/441762122004/
https://www.redalyc.org/journal/4417/441762122004/html/
https://www.redalyc.org/journal/4417/441762122004/441762122004.epub
https://www.redalyc.org/journal/4417/441762122004/movil
https://doi.org/10.12712/rpca.v13i4.29511
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