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ENJOYING THE NFL IN BRAZIL THROUGH SOCIAL TV

NFL Brazilian broadcasts is distinguished by the interaction of fans through social media. By reverberating television content in another media, they establish the phenomenon of Social TV. The research pursues to respond how Brazilian viewers enjoy the NFL through Social TV. For this purpose, we per...

Ausführliche Beschreibung

Gespeichert in:
Bibliografische Detailangaben
Veröffentlicht in:Revista Pensamento Contemporâneo em Administração
Hauptverfasser: Bruno Melo Moura, André Luiz Maranhão de Souza-Leão
Format: Artigo
Sprache:Inglês
Veröffentlicht: Universidade Federal Fluminense 2019
Schlagworte:
Online-Zugang:https://www.redalyc.org/articulo.oa?id=441762122004
https://www.redalyc.org/journal/4417/441762122004/
https://www.redalyc.org/journal/4417/441762122004/html/
https://www.redalyc.org/journal/4417/441762122004/441762122004.epub
https://www.redalyc.org/journal/4417/441762122004/movil
https://doi.org/10.12712/rpca.v13i4.29511
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