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Cultural identity in the consumption of the National Football League by Brazilian fans

Brazilians watching the US National Football League (NFL) interact on social media during the broadcast of league games. Since fan consumption practices can establish identities from the intensity of involvement with media products, this research aims to analyze how Brazilian NFL fans constitute cul...

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Detalhes bibliográficos
Publicado no:Cadernos EBAPE.BR
Main Authors: BRUNO MELO MOURA, ANDRÉ LUIZ MARANHÃO DE SOUZA-LEÃO
Formato: Artigo
Idioma:Inglês
Publicado em: Fundação Getulio Vargas 2020
Assuntos:
NFL
Acesso em linha:https://www.redalyc.org/articulo.oa?id=323264934013
https://www.redalyc.org/journal/3232/323264934013/
https://www.redalyc.org/journal/3232/323264934013/html/
https://www.redalyc.org/journal/3232/323264934013/323264934013.epub
https://www.redalyc.org/journal/3232/323264934013/movil
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