Consumption attachments of Brazilian fans of the National Football League: A netnography on Twitter interactions
PurposeThe National Football League (NFL), the most lucrative sports league in the world, has its second largest foreign audience in Brazil. Its Brazilian broadcasts stimulate the audience to extrapolate television reception and interact through a social media platform, seeking to integrate a collec...
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| Veröffentlicht in: | Innovation & Management Review |
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| Hauptverfasser: | , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Universidade de São Paulo
2020
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=537564300002 https://www.redalyc.org/journal/5375/537564300002/ https://www.redalyc.org/journal/5375/537564300002/html/ https://www.redalyc.org/journal/5375/537564300002/537564300002.epub https://www.redalyc.org/journal/5375/537564300002/movil |
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