NEW PRODUCTS PORTFOLIO SELECTION: A TEACHING CASE
Competitive forces, technological changes and more segmented demands and dynamics in the globalized markets have imposed revolutions to businesses environment so that the modern organizations face the new product development management nowadays as a essential competence in these markets. The organiz...
保存先:
| 出版年: | REAd - Revista Eletrônica de Administração |
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| 主要な著者: | , , |
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Universidade Federal do Rio Grande do Sul
2005
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| 主題: | |
| オンライン･アクセス: | https://www.redalyc.org/articulo.oa?id=401137448005 |
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