NEW PRODUCTS PORTFOLIO SELECTION: A TEACHING CASE
Competitive forces, technological changes and more segmented demands and dynamics in the globalized markets have imposed revolutions to businesses environment so that the modern organizations face the new product development management nowadays as a essential competence in these markets. The organiz...
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| Veröffentlicht in: | REAd - Revista Eletrônica de Administração |
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| Hauptverfasser: | , , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Universidade Federal do Rio Grande do Sul
2005
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=401137448005 |
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