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NEW PRODUCTS PORTFOLIO SELECTION: A TEACHING CASE

Competitive forces, technological changes and more segmented demands and dynamics in the globalized markets have imposed revolutions to businesses environment so that the modern organizations face the new product development management nowadays as a essential competence in these markets. The organiz...

Cur síos iomlán

Sábháilte in:
Sonraí bibleagrafaíochta
Foilsithe in:REAd - Revista Eletrônica de Administração
Príomhchruthaitheoirí: Abraham Sin Oih Yu, Alceu Salles Camargo Júnior, Edgard Monforte Merlo
Formáid: Artigo
Teanga:Inglês
Foilsithe / Cruthaithe: Universidade Federal do Rio Grande do Sul 2005
Ábhair:
Rochtain ar líne:https://www.redalyc.org/articulo.oa?id=401137448005
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